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Research reports

Qualitative research on Caramac commercials II

The objectives of this research were to assess consumerreactions to the revised commercials using the samestoryboard form, amongst adults and children who were notaverse to buying Caramac or toffee in the future.About this collection: Peter...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975
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Citation

, C. (1975a, November 01). Qualitative research on Caramac commercials II. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-caramac-commercials-ii


Research reports

Qualitative research on Dairy Box tv advertising

A new commercial for Dairy Box has been developed called'Rural Vision'. The film shows Dairy Box in a relaxedcountry garden setting, being shared and eaten by a varietyof people. Two soundtracks of the 'love' song (from the'Bob Carol' film) were...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1975
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Citation

, C. (1975a, October 03). Qualitative research on Dairy Box tv advertising. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-dairy-box-tv-advertising


Research reports

Qualitative research on Pears Foam Bath

There is some feeling that the current Pears Foam Bathadvertising campaign on the gentleness platform is toosoft and not specific enough in its claims. With this inmind, the agency has developed ed three scripts for a newcampaign which approaches the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 2, 1975
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Citation

, C. (1975a, October 02). Qualitative research on Pears Foam Bath. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-pears-foam-bath


Research reports

Qualitative research on Sequana animatics

Unicliffe are developing a range of in- and after-bathproducts under the name Sequana. Two alternative advertising approaches have been developed. The general objectives of this research were to determine themost appropriate execution route...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1975
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Citation

, C. (1975a, September 01). Qualitative research on Sequana animatics. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-sequana-animatics


Research reports

Qualitative research on 'value for money' advertising

The research objectives were: 1. To explore in a modest qualitative study, theattitudes of householders to the perceived priceand value for money of electricity in the currentsituation. 2. To investigate in the same study,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1975
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Citation

, C. (1975a, August 01). Qualitative research on 'value for money' advertising. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-value-for-money-advertising


Research papers

Application of conjoint measurement to marketing problems and media research

A new family of methods for data analysis has been recently developed in the United States. With these methods it is possible to explain an ordinal scale (preference, choice) by means of nominal variables (characteristics of the stimuli). The basis...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Jean-Marie Bouroche, Marcel Marc, Michel Tenenhaus
August 1, 1975
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Citation

Bouroche, Marc and Tenenhaus (1975a, August 01). Application of conjoint measurement to marketing problems and media research. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/application-of-conjoint-measurement-to-marketing-problems-and-media-research


Research reports

Qualitative research on Servis advertising concept

Cogant Elliot has developed a new advertising campaign for Servis washing machines in the form of four televisions commercials, consumer and trade press advertisements and posters.The specific objectives of the research, therefore, were...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1975
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Citation

, C. (1975a, August 01). Qualitative research on Servis advertising concept. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-servis-advertising-concept


Research papers

The British motorist and the oil crisis

This paper describes how motorists in the United Kingdom reacted to a series of events following the Arabs-Israeli war of 1973. These events include petrol shortages, both threatened and actual, appeals to save fuel in the national interest, both...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: David Lowe-Watson
August 1, 1975
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Citation

Lowe-Watson, D. (1975a, August 01). The British motorist and the oil crisis. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/the-british-motorist-and-the-oil-crisis


Research papers

Researching the effects of out of stock

This paper considers the reaction of retailers and manufacturers to economic constraint and in turn the reaction of consumers to these reactions.

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: David Walters
August 1, 1975
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Citation

Walters, D. (1975a, August 01). Researching the effects of out of stock. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/researching-the-effects-of-out-of-stock